Different Tones of Voice and What They Mean

We see it around daily on tv, social media, billboards, etc. how brands communicate their message in a way that ensures their tone of voice is consistent across all mediums. So, when you ensure that your brand voice is consistent, you inject confidence in your company, which then automatically affects brand loyalty.

What you tell your audience and how you say it make up your brand voice. Using a brand tone of voice is a means of conveying a sense of mood or emotion through word choice and writing style to your audience. To put it simply, it's your brand’s voice. This means that having a consistent brand voice boosts brand loyalty and increase revenue by 33% and that’s according to a Lucidpress survey.

if you're looking for some inspiration on this topic, we’ve compiled a list of some different types of tones:

Different types of tones of voice

A brand voice conveys your brand message consistently to your customers. It's a combination of more concrete visuals and tone of voice that defines your brand identity. Many companies refer to this as communication best practices.

According to research, the better you stay consistent to your brand’s tone of voice for an audience, content, or channel, the better you provoke an emotion from your audience that might lead to better loyalty, conversions, and customer satisfaction. It's worth the effort to be consistent. And remember, Inconsistency is the ultimate killer of trust.

Examples Using One Sentence with different tones of voice:

Let’s take a statement such as ‘don’t give up’ and add different tones of voice to it. This exercise shows how different tones affect the wording and feel of a statement.

Let’s try a witty tone of voice, It could sound something like:

‘The only thing you should give up is that ‘I should give up’ attitude’

 Now, a pragmatic tone of voice

‘If you give up now, you might not find (something) later”

A sarcastic tone of voice

‘Don’t give up on your dreams! Keep sleeping.’

An Optimistic tone of voice

‘When you truly believe in something, a way will manifest itself to you!’

A Joyful tone of voice

‘Win! Win! Win!

A Facetious tone of voice

‘Giving up? Man up!’

A formal tone of voice

‘To Whom It May Concern, this is the time to keep going’

See how the feel of that sentence changed with every tone of voice. cool, right?

When used effectively, words contribute to your brand's identity and influence its perception.

What’s YOUR Brand’s Tone of Voice?

Our blog shares 4 tone of voice exercises that will help you create a brand voice that resonates with your customers:

1.     Think of your business as a person

2.     Write a list of things of what you are and aren’t

3.     Develop a style guide for you person (brand)

4.     Set the pace of the tone

This exercise helps your brand keep a consistent tone of voice across all platforms, and in the next article of the TOV series.
Identify your very own brand TOV now with the help of our next Topic! Define your Brand’s Tone of Voice